Our Blogs

Last year, Apple made it clear that it intends that iOS remains the dominant mobile platform for the company. iOS 11, released as a public beta in the month of June and released in its final form in September, reduces productivity, provides a more intuitive user interface and allows the iPad Pro to replace a PC for the greater majority of work tasks.

The most noteworthy iOS 11 features for professional use are, unsurprisingly, related to the iPad Pro, which in the past has been useful for some tasks - especially for designers and for word processing - but often only served not like a real PC alternative. If you are a business and want to have feature packed mobile app for your company, you need to contact best iOS mobile app development company in India, UAE & USA.  

The biggest problem with the iPad has always stemmed from its creation as a mobile device. When Apple's tablet arrived seven years ago, there were a lot of dismissive comments that it was really nothing more than a larger iPhone or iPod Touch. It did not help that Apple initially positioned the iPad as a consumer device, one to view the content rather than create it. Despite Apple's efforts to make iOS devices true corporate citizens - and this has had some success - the belief persists that the iPad is not a PC (or Mac) and is therefore a secondary device rather as a primary computer Solution.

Apple’s Direction is Mobile First 

iOS is, and has always been, a mobile operating system. It was originally designed for a phone, where the capabilities needed for business are rather different. We do not expect to do 3D modeling or write long documents or presentations on a phone, despite its processing power and today's larger form factors. Apple has also made an effort to ensure the continuity of the user experience on all iOS devices, including devices with screens ranging from four inches to almost 13.

Apple has largely succeeded in doing so. But trying to maintain a unique user experience across these form factors and use cases has had the effect of slowing down the way users, especially business users, could be productive on the iPad. iOS 11 breaks this tradition by providing a better user interface, or a bit like a desktop computer, on the iPad compared to the iPhone. From what we've seen so far, Apple has handled this without really disrupting the relationship between the iPad and the iPhone.

Apple's decision to offer a more unique iPad experience this year has also had a side effect. Most of the newly disclosed interface elements in iOS 11 on the iPad take macOS design cues. Drag and drop, the on-screen Dock, the Files application, the ability to have multiple applications paired and swipe between them, all are highly reminiscent of their desktop counterparts.

By making the iPad more powerful, it is getting closer and closer to Mac. If you put Apple's product lines side by side, there is now a very effective and obvious progression from the desktop user interface to the tablet on the phone to watch. This gives all Apple products a greater sense of cohesion. And that boosts Apple's ecosystem because one device drives so naturally to another. This is even clearer when you consider services such as the Continuity features launched by Apple two years ago, or even the ease of installation of products such as Apple Watch and AirPods.

Apple and Microsoft Looking for the Same Goal from Opposite Direction 

Apple is certainly trying to consolidate its position in corporate mobility and take a share of the desktop market. What's interesting is that Apple and Microsoft (with the Surface line) seem to have the same goal: a device that combines the best of desktop productivity, the intuitive user experience and integration into the stack. business of the 21st century.

While Apple began with a completely mobile platform and refined it into a powerful enterprise solution that supports enterprise management, Microsoft started with the traditional desktop and then attempted to mobilize it. Both companies made missteps along the way. For Apple, this limited iOS as a single user experience, regardless of device. For Microsoft, it was pushing too far, too fast, with Windows 8. iOS 11 and Windows 10 represent the two companies' attempts to fix and deliver a next-generation computing experience that balances the best of both worlds, mobile and desktop.

This path correction is nowhere more visible than in enterprise / PC / Mac device management. Microsoft is pushing for Windows 10 to be managed using EMM rather than the heavier solutions that PC management has required in the past. This is a bit of catch-up, since Apple started this journey six years ago with macOS Lion. But it's also a change that will eventually change the way IT manages computers.

This is important because it goes to the heart of a problem: EMM is a significant change from Active Directory and SCCM group policies. Microsoft's change of strategy, while perfectly reasonable, actually helps Apple. If IT departments are to switch to EMM as the primary PC and device management strategy, many obstacles to Apple devices are starting to disappear. The same software can easily manage all mobile devices, Macs and PCs. By focusing on EMM as a global approach to management, companies can become even more independent of devices, allowing workers to be more productive about the devices they already have.

The Winners: IT and Users 

In the end, Apple and Microsoft are going in the same direction. iOS is becoming more and more a desktop, even though Windows is becoming more and more mobile, both in terms of user experience and computer integration. Both have significant advantages, depending on who you ask.

In fact, we are fast approaching a workplace in which user choice dictates the device of choice - and IT can easily secure and manage any platform. This changes many of the dictates of traditional operations and frees the workers to be even more productive.

Apple has a unique opportunity with iOS 11 and the company takes the feelings of consumers and business users seriously. This opportunity will finally allow the iPad Pro to live fully the word Pro.

If you have any query related to mobile app design and development, you can contact us. We are one of the leading iOS app design and development company in Delhi/NCR(India). We provide end to end iPhone app development services.