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Marketing of mobile apps is paramount to any online brand marketing strategy as people using their smart devices increase dramatically. This is why companies trying to attract and more customers must adopt this global trend, otherwise they will be excluded from competition. To this end, to better serve businesses may consider creating platform-specific native applications or hybrid applications running across multiple platforms.

Marketers often focus on becoming hybrid because it requires a single version of the application that runs on multiple devices and platforms. This is the best way to engage the majority of target customers. With hybrid mobile applications becoming extremely dominant in 2018, we have a compelling excuse to explore its eminent benefits. But first, it's important to know the difference between native applications and hybrid apps.

Difference Between Native and Hybrid Apps 

Native mobile applications use a platform-specific language, such as Objective C or Java, and interact with all the native features of the user's mobile device and common user interface elements. Native apps are always connected to mobile GPS, stored files, camera, calendar, contacts, personal profiles, and other built-in features, providing a seamless user experience and fast performance.

On the other hand, hybrid applications look like web applications work, but have native qualities and an experienced web view through the device's native browser. Molded in a native container, they are built from special frames that allow for fluid interactions between the application interface and some native Smartphone features and hardware. For this to be possible, multi-platform APIs are needed. Any web developer qualified in HTML, CSS, JavaScript can create high quality hybrid applications.

Benefits of Hybrid Mobile App Development 

There are many positive aspects to the development of hybrid applications. Here are the top 9 benefits of creating hybrid apps over native mobile or web apps.

Lower Cost with Ease of Development 

Due to the unified development of hybrid mobile applications, companies will not have to spend separately to create multiple versions of applications for multiple platforms. Instead, hybrid frameworks allow developers to build a single version, and to write and maintain individual code bases for different platforms. This approach saves a lot of money for small businesses that want to save big money and attract more revenue.

Another secret benefit of hybrid application development is that companies that want to beat others and hit the market first can unlock the MVP before competitors do. This leads to the introduction of viable solutions much faster, which translates into an absolute competitive advantage.

Native Mobile App Experience with Simple Backend 

Although the native application offers an excellent user experience, a hybrid application offers the best of what the native UX offers by simplifying the back-end structure. You can opt for complete development frameworks to build a hybrid UX application that connects beautifully to device-specific features. This UX remains transparent even when you work on patches and updates on all platforms. Hybrid users experience a fluid, no-difference feel when moving from one device platform to another.

Creative Ideas meet Target Audience 

Ordinary web applications do not keep in touch with the device's operating system and the integrated environment. They are not as smart as today's advanced applications and fail to emulate many polished native applications. The hybrid applications are spruce and sophisticated because they intelligently marry the OS of the device with its inherent features without too much overhead. This allows application developers to think of more creative ideas to do more with hybrid development and catch the attention of the target audience.

High-Speed Performance 

So far, native applications have set high standards in terms of speed and performance. But when it comes to hybrid development, there is no question of speed either. Practically, when you compare to other mobile development options, hybrid apps are faster than mobile web apps or responsive websites.

Since they do not have to rely so much on network communication, a hybrid application must always work quickly on the device screen, even if there is a large number of users.

Twitter, a social media application that handles a phenomenal amount of traffic every moment, is also an example of how hybrid application development embodies performance.

Attractive UI/UX Designs 

Consistent experience and attractive design are two essential elements that attract more users to your application. With the development of hybrid apps, you can be sure your mobile app delivers exceptional user experience and seamless performance for application users. Because of its uncompromising operation and appearance on every platform, hybrid apps are welcome in the App Store compared to other mobile apps. Users do not experience low performance or load time issues when they use it on multiple operating systems. This makes it a better choice for companies looking for maximum engagement with iOS and Android device users.

Offline Support 

Offline support for any hybrid app could be one of the most rewarding features for people who:

• Have limited data consumption plans
• Living in a rural or underdeveloped neighborhood
• Have connections that are often interrupted
• Are always on the move

Pure web applications could only benefit those living in urban areas where broadband Internet access is transparent.

• Offline support allows users to connect to certain features of their applications even when they lose the network connection
• Consumers living in a rapidly changing environment rely heavily on mobile applications that limit the number of attempts to reconnect their applications
• In hybrid apps, using the device API, users can store certain data locally as offline storage, which is useful for people in transit or who frequently lose coverage

Hassle-Free Integration with Other Apps 

Because native applications run only on the same operating system, it is difficult for users to integrate or work in harmony with other applications. There will be a lack of interaction between applications. However, hybrid mobile applications are freeing themselves from these problems. Hybrid applications have the power to seamlessly integrate with other applications, which is a significant advantage for hybrid mobile application developers who would not put much effort into integration. In addition, because hybrid mobile applications connect easily to the device's system environment, just like native applications, users will not have the slightest problem when using hybrid applications.

Support for Multi-Platform 

Usually, hybrid applications have no limit on the development and support capabilities of almost all platforms if they are popular. Its performance on different platforms depends on the framework used to create the applications. Expert hybrid application development companies can create superb interactive hybrid applications that work optimally on major mobile platforms. If the platform is widely recognized, there will be no problem obtaining the support expected for the newly introduced operating system and its successive updates.

Qualified for Online Marketplace 

Google Play and Apple Store follow strict rules for the type of application that can be published on this site. Application developers must respect these two dominant applications market because there are a lot of global users (nearly 17 billion downloads). Google and Apple are austere in their selection of applications and they tend to accommodate native or hybrid applications. You are most likely to receive a large number of downloads if you submit your apps in these stores. Of course, no competent mobile application developer is likely to overlook these giant stores. This is why it is strongly recommended to create qualified hybrid applications to appear on the online market.

Wrapping Up 

With the increasing competition in this online market every day, it's important to take advantage of the process that offers greater speed and lower cost of mobile application development. Hybrid mobile applications not only solve the problem of targeting each platform with distinct native applications, but also help to find the fastest place in the online application market. In addition, hybrid apps have integrated backend and some native application features, combining the best of both. Thus, companies that want to remain unmatched can choose the development of hybrid mobile applications and grow exponentially.

If you need any assistance related to mobile app development or cross platform mobile app development, you can contact us. We are a leading web and mobile app development company in India & USA engaged in providing feature packed, secure and scalable web and mobile apps across all business verticals.