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Mobile application development benefits for real estate

  • Blog User Admin
  • Blog User Jan 17,2018
  • Blog User Share

Why mobile apps? This is a question we hear again and again from our customers. To begin, let's review the expansive reach of the growing mobile market. If we talk about mobile app development in UAE & US, in US there are more than 120 million smartphone users and more than 50% of web searches are done using mobile devices. When you dig even deeper, research shows that the largest percentage of tablet users are middle- and upper-income people, the ideal target for the real estate industry. Finally, users spend more time on their mobile applications than all other Web consoles combined.

Having a mobile app allows you to form an interactive relationship, especially useful when buying a new property. Here are 4 good reasons why dedicated mobile apps make sense for your next development project.

1. Controlling your Content 
By creating an interactive mobile application, the interface allows you to control the virtual user experience. Whether walking through potential units or visiting them throughout the condominium complex, mobile applications allow guests to immerse themselves in the project from the comfort of their sofa. Consider applications as a dynamic sales tool that customers can reference at home as a replacement or in addition to traditional print materials. As a totally unique shopping experience, your customers can virtually immerse themselves in the project by identifying with the brand and creating a thorough understanding of the property. This in turn will generate the buyer's confidence and promote confidence in his purchase decision.

2. Wow Factor 
Mobile applications if done properly tend to have some "wow factor" about them more than a traditional website. Innovative mobile apps are being developed with increasingly sophisticated technology, increasing the quality of rendered images and improving the user experience. This is especially important in the real estate industry where the highlighting of the property and its design features are essential to generate sales. In addition, the best applications are highly interactive allowing the user to immerse themselves in the property to learn and explore in depth.

For example, using GPS in your app is a great way to direct customers directly to your sales center site. Technologies such as GPS and SMS generally work better with your mobile device through applications and are an added benefit to making your application more useful.

3. Connecting with Foreign Buyers in their Local Language, Currency and Measurements 
Many of the projects we working on these days are targeting foreign investment for a significant portion of sales. In international marketing, mobile apps allow your project to be viewed exactly the way you want it without worrying about the host server, bandwidth, and other disruptive Internet issues. On the contrary, once the application is loaded on your Outlook mobile device, you can use it without even being connected to the Internet. Three main real estate content issues that may vary by country:
1) Currency
2) Language
3) Sqft vs. Sqm

In addition, foreign buyers will appreciate the design and communication elements created specifically for individual geographic markets. For example, if you focus on Chinese buyers, the featured units should highlight the design features of feng shui, have renminbi and mandarin mortgage calculators as an alternative language.

4. Convenience of Sales 
Finally, mobile applications offer a lot of convenience for internal and external sales staff. First, many applications do not require Internet access to use the application. This means that if the user is mobile and without WiFi, he can browse your application to his heart without bandwidth or roaming problems. It is an accessible technology. Again, this can be particularly useful for foreign investors, who can use your website abroad and have limited connectivity. However, local prospects and sales staff will also find this helpful as they can literally browse properties anytime, anywhere.

Conclusion 
Mobile apps are constantly evolving in sophistication. For example, functionality is continually improving through innovative technologies such as augmented reality. Augmented Reality can bring your marketing campaign to the next level of interactivity with a major wow factor. The augmented reality ideas that emerge in the real estate marketing space are particularly exciting. Imagine a virtual 3D tour of a new home or new 3D views of your print advertisement. Augmented reality really offers an innovative way to differentiate itself from other real estate developments.

Real estate mobile apps development in India & UAE is getting popular day after day. Mobile application is an exciting marketing tool to promote the design and character of any development. They are a fast, convenient and dynamic technology, ideal for the nature of the design of the real estate industry and attract the attention of international buyers.