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WordPress started as a blogging platform and has now grown as a full-fledged CMS. It has a gained a lot of popularity in last 2 years which makes it an ideal choice for every business today. From an e-commerce website to large scale online business website, each relies on WordPress platform in order to gain many business benefits. In fact, WordPress's unique mixture of features viz. functionality, documentation, and support make it a better choice for businesses as compared to other CMS platforms. 

Furthermore, WordPress is unbeatable as it comes with a number of useful features, themes, and plugins for the success of online business. The best part of this platform is that it is a free and open source. You can customize the functionality on the backend and appearance on the front end by integrating its themes and plugins. It is regularly updated to give you better functionality and security. 

The following stats show its popularity across the globe:

- According to W3Techs.com stats, it is used by 59.9% of all the websites whose content management system we know. This is 29.1% of all websites. Also, Version 4 is used by 93.6% of all the websites who use WordPress.

Moreover, most reputable brands like TechCrunch, CNN, BBC, Bata, and Mashable have their websites built on WordPress.

- As per BuiltWith stats, approximately 19,923,039 live websites are using WordPress today. In fact, There are 60 million installations of WordPress.

In this article, we have discussed the top 10 reasons to choose WordPress eCommerce development.

Here is the list:

1) Provides scalability, flexibility, and security

Wordpress comes with a number of features which gives a great flexibility to online businesses. It offers a number of useful plugins for security purpose such as Wordfence and Sucuri which protects your online business site as well as your e-commerce site from severe or ultra-advanced cyber attacks. In this way, it saves your online business from such threats and makes it secure enough for its users.

Furthermore, WordPress can handle huge spikes in traffic via hosting platforms like Pagely, WP Engine, Microsoft Azure and Google App Engine. Hence, it is a scalable solution for online businesses.

2) Open-source and large community

Since WordPress is an open source platform, you can utilize or modify the source code according to your e-commerce requirements. By using WordPress for your e-commerce business, you become free from all commercial restrictions often imposed by an e-commerce company. This is because you get a full control over your online shop. 

Moreover, WordPress has a large and supportive community which is always ready to help its users 24*7 if they stuck with it. It actually costs you nothing if you set up an online store with WordPress. A relevant domain name and a reliable hosting are all you need for this. 

3) Wide range of Plugins and themes

WordPress themes and plugins play an important role in WordPress website development. It actually affects your online business. WordPress plugins define the functionality of your business site while WordPress themes control the look of your site. For a successful e-commerce business, you can use its e-commerce themes and plugins which can give you a multi-million dollar shopping site.

Without hiring a professional web developer, you can own an e-commerce website with great functionality. This is the biggest reason why most e-commerce web developers and online business owners prefer WordPress. 

4) Easy to Install, Configure and Manage

If you use WordPress then you don't need to hire a web expert for coding or anything related to its use. In fact, within few hours, you can run your own e-commerce website with WordPress. Whether it’s sales monitoring, product addition or order management, everything become simple with this platform. 

In addition, WordPress offers a plenty of documentation due to which you can do almost everything by yourself without taking help from any WordPress expert.

5) Seamless Integration

This is another major reason for using WordPress for e-commerce and online businesses. It gives easy integration with your existing website or blog. With this, you don't need to re-design the entire website when you decide to set up an online store without any prior planning. 

Instead, you just need to install an e-commerce plug-in such as WooCommerce and then you are good to go. It seamlessly integrates all eCommerce elements with one another. As a result, you will get a responsive e-commerce website for your online business.

6) No high payments

There are many e-commerce platforms which charge on monthly basis along with transaction fee. But this is not with WordPress as you have to pay for what you really need. Paying monthly subscription fee is a big barrier to the success of small businesses. WordPress understands this well and thus offers solutions to start an online store at cheap price.

With WordPress, you have to pay for hosting and domain name. On the other hand, WordPress e-Commerce themes and plugins are sold with a one-time purchase price.

7) Customization

WordPress is easy to customize. For an online store, products play an important role which is needed to be added or removed on a regular basis. Moreover, you need to update your online shop regularly for a successful online business. However, WordPress provides a user-friendly dashboard which makes your online shopping a good experience. In fact, you can easily customize complex products with it which is not possible with other e-commerce platforms.

8) SEO friendly

WordPress comes with all that features that help you e-commerce site rank high in search engine result pages. Due to its SEO friendly nature, it helps in generating a good amount of organic traffic for which a newly formed e-commerce website struggles a lot. WordPress automatically solves all SEO related issues due to SEO plugins it offers. In this way, it makes you able to deliver a high-quality product to your users.

9) Multiple Payment Gateways

A successful e-commerce website provides its customers multiple payment methods. WordPress facilitates the entire payment process with the help of various trusted payment gateways including PayPal, Google Checkout, CCAvenue, ChronoPay, Worldpay, 2Checkout and more. It also helps in increasing the chances of high sales. 

Its e-commerce plugin i.e. WooCommerce comes with 5 pre-installed gateways that involve Cash on Delivery, PayPal, Cheque Payment, Direct Bank Transfer and Simplify Commerce.

10) Universal platform

WordPress is considered as a universal platform. You don't require any web expert to figure out how to use this platform. Anyone with some basic knowledge of PHP and MySQL can use WordPress immediately. Also, it is one of the best e-commerce platforms for your online business. As per stats, approximately 27% of all websites are powered by WordPress. WordPress is most popular CMS nowadays and used by a large number of online businesses globally.

Conclusion:

So far, we have seen the top 10 reasons why should you choose WordPress for your e-commerce and online business. The above reasons would surely vanish your confusions related to this platform and you will immediately plan to switch to WordPress to get many business benefits. Today, WordPress has gained a strong global recognition as a powerful and multiple purpose CMS. 

You can create amazing business websites with WordPress. If you need help with WordPress development, you can contact SPA, a leading WordPress development company in India & USA. Feel free to Contact Us!