Do you know that more than 20% of applications are used once and neglected afterwards? Most smartphone users have about 50 apps in their smartphones and this is a major concern if your app has been uninstalled due to the saturated and competitive market. The design of the right user interface and the addition of tremendous value as well as a strong code product and excellent marketing are just some of the many areas that entrepreneurs need to take into account to successfully develop their business. mobile applications. If the client does not like the user interface, he will not download the application. If they do not like UX, they will not use it and the retention rate of customers would be very low.
According to recent research, it was predicted that global ecommerce sales using the mobile application platform would be more than $163 billion. An attractive and feature-rich application will give an experience that is justified regardless of visitor's decision and time. While defining the vision of your mobile application, it's more important to understand how to stand out among your competitors. It is fundamental to understand the behavior of the target market you are focusing on and adding fundamental value. No matter how much attention you pay to marketing your application, not specializing in UI / UX and development will affect the quality of your application.
Before you start creating a mobile app, here are some tips that many ecommerce mobile app design and development companies in India and UAE are following.
Analyzing Behavior of Customers
Many people think that the size of the screen is the biggest constraint in mobile design. In fact, it is true that the understanding of the expectation of the user is all the more important that the customer-centric design can be adapted according to the limitation of the size of the screen.
There are three main tactics to understand your users:
Personas: These are fictional characters built from the expected behavior of your target users. They allow you to determine what will drive the user choices in your application.
User Scenarios: Scenarios provide an overview of how a user will act. With user scenarios, you will have the opportunity to design a user interface that best suits them and the goals they need to complete
Experience Cards: Here you will explore all the possible conditions for a single interaction. Experience cards guide each step that users are more likely to take when using an app.
Regular desktop websites display a prominent menu bar at the highest point of the page. In a mobile, this exhausts the precious space of the screen. To determine it, make an accordion drop-down menu or an icon at the top left or right of the mobile screen. Avoid multi level menus on the mobile app whenever possible. Keep it nominal and focus on the key message that the user needs to take away.
Mapping the Content
Content quality and presentation are key areas in the ecommerce mobile application development strategy. Mobile devices do not have screens as big as desktops and therefore you need to be extremely precise about the content displayed. To ensure simplicity and clean approach, only the most commonly used functions must be present on the main screen. Moderation is the way to create a great user interface for mobile applications. In addition, efforts should be made to make scrolling and navigation minimal and easy for users.
Simple User Interface
Use standard UI designs, such as Google's hardware design or Apple's iOS design templates; as a template for ease of use, then layer on your own creativity. By doing this, you can ensure that the design of your application meets the expectations of users. There are two classifications of interaction design templates:
Gestures: Touch devices are characterized by gestures. Touch, swipe, double tap and zoom to become second nature for users.
Animations: Motion keeps users grounded in the user interface while including settings. There is a difference between components that disappear and those that slide beyond sight. At some point, the animations are combined with gestures, adding depth to the experience.
On mobile devices, the essential communication method is usually the touch. Instead of a slider, you must now represent for fingers of all shapes and sizes by applying varying pressure to touch screens that may respond differently. You must ensure forms; buttons and other elements that require tactile information or gesture are large enough to avoid overlap with adjacent elements or confusion of the touch event.
Shadows and Gradients
When thinking about buttons, toggles, and other visual prompts, you should consider using shadows. By the gradients of increase, the user interface seems much more characteristic of the user. You can use shadows and gradients to create 3D buttons and input forms, where the impact shows the pop-up component or the start of creation.
Creating Fluid Layouts
Different mobile devices mean different dimensions. As attractive as it sounds, do not design for a specific pixel width. Keep your design adaptable and fluid to ensure it works well on different screen sizes. You do not need the mobile app to work only on devices that match your fixed stopping points and that look unusual for everything else. In a nutshell, fluidity is the application's ability to change its appearance in the screen resolution of the gadget that accesses it. Fluid grids can resize and move content as the width of the screen changes.
Customers want to see completely clear images of your products. They also predict that these images will load quickly. To achieve both of these goals, be sure to use high resolution images that have been modified and resized to fit the screen of the mobile device.
Avoid Long Sign Up Process
Logins or an easy registration form requesting minimum customer details, includes the return of the customer. Always remember to make the registration process as simple and as easy as possible.
Buttons for Call to Action
Anything and everything on your mobile app can be used to increase the overall call to action for your customers. It can be optimized with styles, size, buttons, alerts and many other ways. Successful application developers constantly take into account user activity on the application in different domains / screens and optimize it.
Managing Security Issues
Any platform dealing with customer data and payment information must be very secure. Be sure to legitimately secure all financial and personal information that passes through your application.
Minimizing Ads and Cheap Monetizing Techniques
Advertisements like videos and pop-ups can be a fast approach to pushing an app through the unpleasant phases of early development, but using them to support an e-commerce application will hurt the value of your brand. For example, the Unnecessary Ads video that usually borders the bottom of a payment page may result in a quick deletion of the app. A good example of this problem is an application that will launch an ad video when the user touches the screen that contains it, which will cause them to experience unwanted video that will reduce their chances of seeing the app again.
It is imperative to have an effective quality assurance process for your mobile application. Make sure it is tested under different devices, operating systems, and management scenarios. Take additional steps to test the performance and security of the application and how it can be optimized. Application users place a high value on the overall functionality of the application and tend to uninstall it on error
An eCommerce mobile application should provide a solid platform for your business allowing customers to gain a great online shopping experience, peace of mind and value. The e-commerce mobile application sector is expected to grow exponentially in the coming years and many ecommerce mobile app design and development companies in India, USA and UAE are taking advantage of this opportunity