Mobile app development is continuing to flood the market these days. According to Statista, as of July 2016, there are more than 1.6 million mobile apps available to download from Google Play Store and 1.5 million mobile apps are available to download from Apple App Store. There is so much of variety to choose from.
However, user is not likely to give a second chance to any mobile app and most of the people don’t. In fact, according to statista 35% of mobile app engagements last for less than a minute which suggests that users don’t take a long time to make judgments.
After installation mobile applications have less than 8 seconds to make or break user. There could be many reasons for it. For example, 60% of mobile apps fails due to its poor performance and user experience.
In this blog post, we will discuss 7 reasons why mobile apps fail to become popular among users.
1. Poor User Experience
There are many great components involved in mobile application development with great user experience. However, at the base level, your mobile app should be intuitive enough to attract users. If a user is not able to use basic functionality of your mobile app and can’t find core functionalities of your mobile app, it will result in poor usability.
Some examples responsible for poor user experience are:
- Issues related to app performance
- App takes a long time to load
- Registration process is very long
- Some features are very difficult to access
Mobile app developers should pay attention towards adopting specific platform UI/UX best practices. As mentioned above, neglecting this can be a costly mistake as it contains various elements which are unique and users are adapted to.
2. Designing the App Without Knowing Platform Differences
The one major failure of every offshore mobile app developer misses out while developing a mobile app is the mobile platform differences. There are two most used mobile platform Android and iOS. Moreover, every mobile platform including Android and iOS have their own certain guidelines for the creation of distinctive interface. Furthermore, each mobile platform has its own specific commands, gestures, and button placements in different areas.
The common example of it is the back button in Android. The back button is built into the hardware of Android devices. However, iOS does not have the back button. In such a scenario, failing to address platform differences can affect the user experience.
Therefore, mobile app developers should keep mobile platform differences in mind while providing mobile app development services.
3. No Proper Strategy for Monetization
In the initial stages, mobile app development company follows every rule and regulations of development step by step. From app designing to developing and then marketing it and after that asking visitors of the app to download to earn money. Many offshore mobile app development team does not go beyond development and designing. In this case, a good monetization strategy is essential for making a mobile app successful.
The best way to earn money from mobile apps is by offering freemium apps and ads. Paid mobile apps also earn money but chances are that you might lose your customers. There are only a few app categories which are paid ones.
Coming back to this, free mobile apps are better and successful at it. If your mobile app is new and free to download people may want to try this for once. However, if the app is paid one, then users might not want to try that app at all.
Therefore, you should properly plan the strategy for monetizing your mobile app.
4. Lack of Good Marketing Strategy
Failing to execute a good marketing strategy is one of the reasons why mobile apps fail. Until and unless you won’t market your mobile app how will the audience get to know about your mobile app. For that, you need to follow a good marketing strategy Also, it makes user notice about your mobile app and makes them attract towards great features you are providing in your mobile app.
These days we all know that social networking platforms are the king of marketing. Therefore, you must ensure that you are using well planned and powerful marketing strategies for supporting your mobile app. Plus, make use of these tools in a proper way.
5. Not Aware About Technology to be Used
Many out there are not aware of which technology they should use for developing mobile application development companies their mobile app. Like for instance, if you are looking to develop cross-platform mobile apps than it is recommended to use technologies like PhoneGap and Xamarin.
If you want to develop a native mobile app for the specific platform then you should use Swift or Objective-C for iOS app development and Java or Android Studio for Android app development.
Therefore, mobile app developers should be aware of technology they are going to use for developing their mobile app.
6. Not Doing Proper Mobile App Testing
It is one of the biggest mistakes on the part of mobile app developers. If the mobile app is not tested properly, the app will be full of bugs and it will have an impact on user experience. In fact, only a single mobile app crash is more than enough for user to dislike mobile app. However, any mobile app can be improved if you put the efforts from your end.
Moreover, you need to make sure that you have performed all the necessary testing during and after the mobile app development.
According to Statista, 35% of mobile apps fail because of the improper testing of a mobile app.
There many types of mobile app testing like performance testing, functional testing, Usability testing, Installation testing, and operational testing.
Bugs in any mobile app are obvious. However, it is important to fix all of those before launching it.
7. Security and Performance Issues
Monitoring all the security and performance protocol is a headache for any mobile app development company faces right throughout the mobile application development process. Moreover, the mobile app should be tested carefully for any security and performance issues must be solved.
There are chances of high risk if mobile apps do not ensure a secured experience with great performance for their customers.
So these are the 7 reasons why mobile apps fail. Also, mobile app developers should follow the above-mentioned points for making their mobile app a successful one. Moreover, the performance of any mobile app depends on various factors which can range from budget for marketing to competition to sheer luck. Furthermore, poor research and poor execution are also the reason why mobile apps fail.