Web Design / UI

Smart Tools for Productive People

An extensive expertise is required for web design, production, and the maintenance of websites. Search engine optimization, user experience design, web graphic design, interface design, authoring, including standardized codes and proprietary software are the disciplines which bind application in web design.

Employees are often divided into teams to handle the web design process in a modular approach. Either each team handles a particular aspect or all the aspects are covered by same designers. Web design is the design process of the front end (user side) of a website. This often includes writing mark up, but writing markup may sometimes be covered under web development. Web designers keep themselves aware of the usability and practicality of the design. If the role of web designers involves creating mark ups, then their latest knowledge relating to web accessibility guidelines is applied.

New standards of HTML (HTML5), CSS (CSS3) and JavaScript API’s have been released by W3C. However the new version of HTML and some versions of the JavaScript API’s only are referred to by the term HTML5. It has become common to use HTML5 for the complete suite of new standards (HTML5, CSS3 and JavaScript).

Tools and Technologies

A range of designing tools is used by our web designers. These tools are regularly updated to the latest versions but their basic principles are kept the same for the sake of uniformity and the ease of working. Vector and raster graphics packages are used by web designers to create web formatted imagery or design prototypes. Standardized markup is an essential technical tool used for creating websites.


Standardized markup can be hand coded or generated by WYSIWYG editing software. Plugins that bypass the client’s browser version work as a base for proprietary software. These plugins are also developed by WYSIWYG by using the scripting language option of the software. Search engine ranking of a website is checked using search engine optimization.

Markup validators and other testing tools are used by web designers to test the usability and accessibility of the designs and ensure that the websites meet web accessibility guidelines.