Customer Relationship Management

We understand that in today’s market, it is not sufficient to only provide short term services to our customers but to also analyze the transactional information to develop better services and products that would serve them over a longer period. Because of this, it is important for us to understand the needs of our customers in the best possible way and use our experience to build solutions that are flexible and can accommodate to future changes.

Our goal: to enhance the experience and satisfaction of our customer’s customer. At Software Assurance, we believe that the Customer Relationship Management strategy helps to attract, retain and grow a huge customer base by keeping them satisfied and successful. The CRM strategy is executed with various CRM packages. Software assurance provides CRM services like devising CRM strategy, CRM package evaluation, feasibility analysis, etc. The implementation, data migration, post –implementation support and upgrade services work in conjunction with other CRM services to provide end-to-end services.


To measure the success of our CRM projects, we use following metrics:

  • ROI on investment in CRM licenses and implementation by the client

  • Recovery of the investment that was made initially by means of enhanced revenue and cost saving measures.

  • Reduction of the volume of transactions

  • Reduction of the cost of each transaction level

  • Enhanced customer view visibility

Our CRM Service Offering

Software Assurance offers wide range of enterprise solutions that range from package selection to application support and maintenance.

  • Feasibility Analysis

  • Technology Evaluation & Selection

  • Project Scoping

  • Metrics Reporting & ROI

  • Proof-of-Concept development

  • Application Audit & Health Check

Customization & Integration
  • Custom Object Development

  • Custom Reports Development

Customer Data Integration
  • Unification of Customer Data

  • Multiple Version Integration

  • Real Time/Batch Data Cleansing

  • Implementation Strategy

  • Functionality Mapping & Gap Analysis

  • Data Migration

  • Conference Room Pilot & Training

  • Full Cycle Implementations & Deployment

  • Release Management

Support and Maintenance
  • Application Support

  • Customization Support

  • Database Administration

  • Application Administration

  • Performance Tuning

Upgrade Services
  • Application/Product Upgrade

  • Database Upgrade

  • Data Conversion and Migration

  • Object Migration

QA and Testing Services
  • Testing Process Consulting

  • Manual, System and Integration Testing

  • Load Testing

  • Fail Over and Availability Testing

  • Test Cases Automation

  • Reporting Services